Photobook Forge:
Making thousands of photobooks feel like an email campaign
You run a successful travel agency. You are looking for the perfect gift to your best customers.
- It has to be sustainable; not be kitchy landfill fodder by next summer.
- It has to be a gift that will be cherished.
- It has to be something that converts your customer into an evangelist.
A photobook is the most impactful and yet personal gift any company in the business of creating memories can gift. But making a photobook is tough enough. Making it for thousands of customers is impossible. Until now.
We created FORGE specifically for this.
Key Features
Creating 1,000 photobooks is exactly like how you would send a newsletter. Import from your CRM (hubspot, mailchimp, yousendit etc) into our spreadsheet and import. You can even schedule the launch and add reminders for those who didn’t open.
Your marketing team already knows how to use this tool…except that they are sending out photobooks, not newsletters.
See who has opened the email, started their project, how many photos they have uploaded, and how many pages are filled. Track when was the last time they visited their book project. Spot the ones who are struggling. View order numbers at a glance. Measure success of your campaign all in one place.
We built features to support yoru customer care team to easily identify the Granny Smiths amongst them who are stuck or scared. Customer care team can click into any photobook to help clients easily complete their photobook order.
Our global print network ensures any client around the world can get their photobook made at a production facility closest to them, and delivered with the lowest carbon footprint to their doorstep. From the FORGE dashboard, you can track each and every package.
Your client wants to get a second copy for their travelling companion who came with them? No problem. 2 clicks away.
You can configure FORGE to also make photobooks for the rest of your clients and have them co-pay for their photobooks. This ensures all clients get a timeless tome of their precious memories with your brand on it, and yet fund your marketing. Win-Win!
What will customers see?
Each client in your Campaign will receive an invite via email that contains a unique link to their photobook project.
Click link in email to launch the photobook Editor. Add more photos, change any titles, and add captions or replace photos.
What can customers edit?
Clients can add their own photos from their mobile devices or computer. They can even ask their partners to collaborate and upload photos from another device via a simple QR code.
The in-built AI storyteller automatically scans all the images and helps optimize the book into 3 possible page options which yields different layouts in terms of photos per page, but always making sure the natural flow is preserved. Users can easily choose any one, or add 2-pages at a time manually.
Clients can easily add or remove photos from any page by dragging and dropping. Layouts are automatically calculated based on the photo dimensions and content. The only decision they need to make is which photo to include in their photobook!
Users can also easily move pages around the book, sorting out their sequence. Mobile-forward design makes this operation feel intuitive and powerful.
Embed Variable Data
Special custom variable data can be pulled from the CSV spreadsheet into each individual’s photobook, depending on the data-bindings defined by the template and the custom-data fields set up in the spreadsheet and Presets.
This can be your finishing time in a marathon, to the cities you visited, or the captain of the vessel.
Add personalized inserts
Use Variable Data to personalize drop-in cards with not just the name of your customer, but also their itinerary and the Captain’s name.
One of our clients added a belly-band with referral codes and got a 15% bump in new bookings. Free acquisition.
Add a Stock Image Library to all projects
You can even add a Brand Library to every project so that customers can place professionally captured photos of the resort, the destination, drone shots of the campfire…you name it. Anything that will sell your expertise, your vision and why you are the travel agent they should only travel with.
About Us
photobook.ai uses AI to automatically create photobooks and other printable products. We provide white-labelled app-to-print native apps and progressive web-apps. Our white-label platforms run globally in over 20 markets, doing thousands of orders each day.
